Consumers’ Attitudes Towards Cause-Related Marketing

Citizen Consumers: towards a new marketing of politics

The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...

Spanish Consumers’ Attitudes and Acceptability towards GM Food Products

The objective of this paper is to analyse consumers’ attitudes and acceptability of GM food products in Spain. From the methodological point of view, a three-equation model of consumer behaviour is estimated assuming a kind of causal chain among the degree of knowledge, attitudes and buying intentions. Explanatory variables include socioeconomic characteristics of respondents as well as endogen...

Attitudes towards honey among Italian consumers: A choice experiment approach.

Honey is becoming increasingly popular with consumers for its nutritional benefits as well as many other functions. The objective of this article is to determine which factors influence consumers' purchase intentions and to assess the importance of certain honey characteristics to enable identification of the constituents of an ideal honey profile. This information will lead to satisfaction of ...

Millennial Wine Consumers: Attitudes towards Alternative Wine Packaging